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As is often the case in law, one area overlaps with another. The concept of intellectual property is usually closely associated with business.

Part of the goodwill of a business (and therefore part of the value of the business) is contained in its intellectual property.

Protection of your business’s goodwill is therefore essential to maintain and increase the value of your business. Trademarking your business logo and branding is a simple and effective way of ensuring your competitors cannot gain access to any logo, wording or other branding similar to yours in the hope of confusing your customers and drawing those customers into their business.

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